Why we do what we do...

Everyone has potential, and I believe this is not pre-determined. 

I always smile when I hear people say "we only hire the top 1%". What is probably more true is that they are recruiting from a very small pond. What if we were to enlarge that pond to include the talent pool that has been most untapped (and I believe most undervalued) - women in countries where due to mobility and other customs are not part of the formal labor force (while being often more educated than male counterparts). 

Women in particular have two sets of constraints  - time and transport. Our traditional workforce provides for neither. Remote flexible work solves both of these constraints.

We are building a technology platform that connects women to flexible remote work.  Pakistan, Jordan, Egypt, Saudi Arabia, Bahrain, Dubai, Oman, Qatar all have something in common - more women than men are graduating from universities yet female labor participation is lower than 25%. So there is a large population of educated women not participating, and our theory is that if we connect this pool of talent to remote flexible work, we can change these numbers, as well as build a great company powered by this undertapped valuable talent pool. 

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katharine wolf
Announcement to our future clients

Friends, Colleagues, 1st degrees:

I’ve assembled a team of talented female data analysts from the Middle East and South Asia and we are looking for a few beta clients to test our skills. We can offer preferential pricing in exchange for feedback on how good we are.

Do you need lead lists organized, large excel files cleaned/formatted, data extracted from image/pdf to excel or data annotated? Try us!

All you would do is email us the tasks (excels/PDFs) and we will come back with pricing and delivery time. All data will be stored and encrypted on google cloud. I’ll be managing this project myself so you will get to work with me as your Account Manager. All quality guaranteed, if you don’t like it, we will either fix it, or you won’t pay.

DM if you are interested for either this beta, or for down the line when our data sophistication improves and/or we extend into other offerings (lots in the pipes).

Reply directly,


PS. A bit more about why we do what we do:

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katharine wolf
Announcement to our talent community

Hi everyone,

It's been a while since we connected in 2017; and in fact for many of you since we met in Islamabad last July/August. 

Since then, we have been hard at work, speaking to all of you and finding clients to get this company started so you can work flexibly and remotely. We also were able to quit our day jobs and move across the world too, and now we are finally ready to announce Odetta, a flexible remote platform designed for superstar women in the Middle East and South Asia.

We have two pilots that we are starting and recruiting for immediately.  We need your help to share with your networks to help more women learn about this opportunity!

If you sign up for either above (and send resume to katharine@odetta.ai), we will then be scheduling interviews, and for those selected, we will more info.

You can also follow us in our facebook community, or join our whatsapp group by signing up in our general sign up.

I hope to be in touch with each of you very soon.



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katharine wolfComment