Nadia Masri: A Forbes 30 Under 30 Journey in AI Innovation
Nadia Genevieve Masri, a recognized business rockstar and a luminary in the technology realm, has made her mark as a four-time founder and a Forbes 30 Under 30 standout. Hailing from Beirut, Lebanon, a land rich in culture and history, her journey is interwoven with the vibrant threads of a culture known for its resilience and creativity. Nadia's formative years in Beirut laid the groundwork for her intellectual prowess and ignited a passion for learning. She studied liberal arts at Harvard University but left early to build Perksy. From her early days of primary education, she was super curious, which later drove her to the forefront of the tech world. Let's delve into the fascinating story of Nadia Masri, the mastermind behind Perksy and a distinguished figure in Stealth Mode AI.
Image Source: Forbes
Nadia Genevieve Masri, acknowledged in Forbes 30 Under 30 in 2019, is the Founder and CEO of Perksy, pioneering a market intelligence platform conducting real-time research with Gen-Y, also known as Millennials (denoting people born between the early 1980s and the late 1990s), & Gen-Z (people born between 1996 and 2010) audiences via mobile. Bringing a fresh perspective to understanding Gen Y & Z consumer habits, Nadia and her team revolutionized mobile generation market research, prioritizing feedback as the preferred mode of engagement. With a foundation in psychology and marketing studies through Harvard's continuing education program, Nadia, a four-time founder, is deeply passionate about product innovation, design, and neuroscience. Forbes 30 Under 30 and artificial intelligence remain integral to Nadia's narrative, shaping the core of her innovative pursuits. Nadia shared over her LinkedIn,
“I’m passionate about data collection, behavioural science, and user design experience – mainly as applied to emerging platforms and new technology. I like solving complicated problems with compelling people. We’re always open to new challenges.”
Navigating Innovation in Perksy and Stealth Mode AI
Nadia Masri's entrepreneurial endeavours, spanning Perksy and her Stealth Mode AI startup, showcase her adept strategic planning in pilot testing and execution. She founded Perksy in 2018, driven by a Harvard research project highlighting businesses' struggles in understanding consumers. She aimed to bridge this gap by creating a mobile app where users earn rewards for providing feedback through surveys, ultimately offering companies higher completion rates and valuable consumer insights. Perksy, a consumer data platform, underwent thorough pilot phases, ensuring a seamless global execution that resonates with users. Perksy innovates data capture by delivering instant, user-focused insights. In the domain of Stealth Mode AI, Nadia's precision in piloting and execution propels the company toward groundbreaking results in data and AI/ML infrastructure. Stealth Mode AI is reshaping the data and AI/ML infrastructure, introducing advancements that align with technological evolution. These initiatives collectively redefine our interaction with data, marking a dynamic shift in the tech landscape.
Image Source: Perksy
Nadia Masri's Vision: Transforming Challenges into Tech Innovations
To come up with such notable artificial intelligence startup companies, one needs to be determined to face a set of challenges that come along. Some of these challenges were as follows:
Pilot Testing Precision: Nadia Masri faced the challenge of rigorous pilot testing for Perksy, involving user feedback incorporation, feature refinement, and ensuring seamless global execution.
Critical Data Security: Ensuring real-time data security in Perksy and reshaping AI/ML infrastructure in Stealth Mode AI posed crucial challenges for Nadia, emphasizing the need to address privacy concerns for building trust with users and clients.
Precision in Execution: Nadia faced challenges in executing precise strategies for Perksy and Stealth Mode AI, navigating complexities in implementing innovative ideas for data capture and AI/ML infrastructure with strategic planning and meticulous attention to detail.
Tech Evolution Challenges: Nadia's ventures, aiming to stay at tech's forefront, grapple with the industry's rapid evolution. Ongoing challenges involve continuously adapting to emerging technologies, ensuring the ventures remain cutting-edge.
Challenges were there, but she overcame them through resilience, agile strategies, and leadership. She collaborated with skilled teams, stayed informed on industry trends, and valued user feedback to overcome challenges.
Tech Visionary: Nadia Masri's Digital Impact
Through Perksy and Stealth Mode AI, she's not just changing the game; she's redefining how we connect with technology. As a leader in artificial intelligence startup companies, Perksy reshapes data capture, and Stealth Mode AI propels the evolution of data and AI/ML infrastructure. Nadia, a storyteller in the ever-evolving tech landscape, crafts the narrative of our digital future.
In the tech world, Nadia crafts our digital future. Each venture adds excitement, leaving a mark on Forbes 30 Under 30 and the AI startup scene. Nadia's mission persists—innovative insights, reshaping data interaction, and enduring impact at the intersection of AI marvels and entrepreneurial brilliance in the ever-changing tech landscape.
“Our mission is to provide the most comprehensive, contextual, and innovative consumer insights platform on the market for brands, and a category-creating rewards app for consumers”