Leading With Intuition
Dear Reader,
We live in a world cheap with data but expensive in analysis. Interpreting data is where the value is. This vision powers the Odettian business model. And yet, while we are a data company and use analytics in every part of our business, most of our BIG decisions are not made solely by means of data. Our big decisions are made through reflective intuition.
Whenever I have to make a big decision for Odetta, I turn inwards. I sit down and listen to my innermost voice - a voice that feels older and wiser than I am. While I can hear this voice most easily when I am in nature, or through meditation, I can also tap into this posture while on a Zoom call, if necessary. I become curious somatically about what my body is telling me: am I excited about this new direction, or am I stressed? Does my stomach hurt? What is the deeper wisdom here? What are the fears that are preventing me from making this decision in the first place? If I had no fear, what would I do? The slower I can be on the inside, the faster the answers usually arrive.
I rely on this internal orientation within myself for such important decisions because I cannot rely solely on external data. While reflective intuition responds to data of some sort, it is values-driven rather than numbers-driven. I believe that it is this knowingness that allows organizations to stay true to their values - and thrive.
Katharine
Use Case Spotlight: Critical Thinking Business Categorization
Business categorization can be used to organize and classify large volumes of business data according to industry, product, or service type. This information can be used by companies in a variety of ways, such as market research, competitive analysis, and customer segmentation. We do a lot of business categorization for account based marketing and customer segmentation, enabling companies to tailor their marketing and sales efforts to specific groups of customers. By categorizing businesses based on the types of products or services they offer, companies can target their marketing campaigns to customers with similar needs and preferences, ultimately improving customer engagement and driving sales.