Sales is often limited to smart Boolean search, and most data still requires last mile validation. For instance, one of our clients asked us to map U.S. hospitals across the US with a particular type of cancer center. The only way to get this data was going to each hospital website and verifying their services. For selected hospital cancer centers, we had to find the purchase decision makers.

Once we collected this data, our team needed to map and identify who on the client’s board could make warm introductions. We used 1st degrees on Linkedin to identify the possible warm introductions, and set up the outreach email, and let the magic begin. We saved our client more than fifty hours of work.

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