We are seeing an increase in usage by small teams led by engineers and product-oriented founders who are outsourcing business functions as they grow from 0 to 10 employees. These founders ask us to perform intelligent list-building and database segmentation. They request rapid sense-making and research around a vertical. They usually ask their account manager to handle all marketing and automation flows within Hubspot and Salesforce. It's pretty smart to hold off on that expensive sales and marketing hire until you already have something they can scale.

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