Transforming Data Prospecting
The use of data prospecting in sales is of utmost importance. In the sales world, data prospecting is the initial step in the sales process where potential customers, also referred to as prospects, are identified and added to the database. The data of the prospect is collected and refined to enhance the lead and sales generation efforts.
A California-based startup information provider for auto repair and maintenance services approached Odetta to assist them with locating and updating data for small and medium-sized businesses (SMBs) whose information and data needed to be present on customarily used data sources like Linkedin. Their client prospecting was hindered by the absence of updated data, leading to missed opportunities. Our solution involved a meticulous process of accessing small and medium-sized business (SMB) databases to verify information and compile a valuable database containing hard-to-obtain data about SMBs.
Provision of Information and Price Estimation
Our client uses an integrated platform to provide consumers with the information they need to find a trusted repair shop or dealership. It is a hub for all things auto repair, and with its certified shop network, it helps customers find a trusted repair shop. Also, it has a price estimator, giving the customers a rough cost estimate. Their focus is on gathering and updating information regarding small and medium-sized businesses, especially involving those businesses participating in Industry conferences, which is an essential connection for their automotive services.
Client Challenges Faced
What appeared to be a straightforward process of data prospection proved far from simple as the client encountered numerous challenges, with the primary challenge being the limitation of their in-house team when it came to data prospecting. Detailed data was required on hard-to-find SMBs. This tiring and time-consuming task of data sourcing, including data cleaning, verification, organization, and updating from many SMBs posed a considerable challenge for the client. The need for updated information regarding these businesses could have helped their outreach efforts. The client then approached Odetta for a solution to their data prospecting challenge and to help them achieve their maximum growth potential.
Odetta Solution Implemented
Odetta stepped in to address the challenges faced by the client in data prospecting. Our team implemented critical solutions to simplify the process and devised a multifaceted approach. The strategy included:
Data Enrichment
Odetta performed an extensive data enrichment process, which included collecting information from various sources, including Websites like AAA, Technet, and Yelp, using provided zip codes, Mapquest, and local business directories such as Loc8NearMe.
Predictive Analytics
Our team implemented predictive analytic models to analyze changes in SMB ownership and contact details, ensuring that the available data remained up to date.
Updated Data Feeds
Odetta updated data feeds to match the client's specific requirements to get the latest information on the targeted businesses.
Maintenance of Directory
Odetta helped maintain the client's directory by enhancing data reporting. Odetta’s team collected and updated data on auto workshops, dealerships, and auto repair centers across different zip codes. The information was then shared with the client, which aided them in updating and maintaining their directory.
Results:
Odetta greatly benefited the client by streamlining their processes and making them more efficient with their data inspection solutions.
Streamlined Data Collection and Prospecting
Odetta's solution streamlined the client's data collection and prospecting process, making it significantly more efficient and effective.
Enhanced Data Accuracy
The implementation of Odetta's solution resulted in a noticeable increase in data accuracy for the client. They are now equipped with up-to-date information on SMBs, improving the quality of their prospecting efforts.
Improved Efficiency: Odetta's solution enhanced data accuracy and efficiency. The client saved valuable time on the data-gathering process, allowing them to allocate their in-house resources more strategically.
Expanded Outreach: With the assistance of Odetta's team, the client's outreach efforts grew, reaching a broader audience and increasing their market presence.
Achievement of Maximum Growth Potential
By simplifying data processes, improving accuracy, and expanding outreach, Odetta's solution played a crucial role in helping the client maximize their growth potential. It removed barriers and opened up new opportunities for the client's business.
Odetta’s solution proved very useful for the client as it simplified the data collection and prospecting process, providing the client with enhanced data accuracy, increased efficiency, and expanded outreach. The client’s data prospecting efforts saw a significant boost in accuracy, with up-to-date information on SMBs. Our team helped the client not only in saving time on the data gathering process and allowing them to allocate their in-house resources more strategically but also in expanding its outreach efforts and achieving their maximum growth potential. Our client can efficiently utilize data for sales and overall business growth. Odetta’s collaboration with the client proves that with the right business partner, businesses can harness the maximum potential of data prospection and transform challenges into opportunities for maximizing growth and development.