Lead Generation
What is it
Lead generation is one of Odetta’s largest use cases. As the name suggests, it is the process of generating leads, i.e., sourcing contact and demographic information about potential consumers.
What can we do
Our teams excel in developing comprehensive data lists for lead generation. We use LinkedIn as a source of truth for this process but we can also source from a variety of platforms (company websites, CrunchBase, etc). All we need from the client is a list of lead types as well as some specific brands/companies they are interested in. Our team then scopes their request and prepares a sample of entries which then are approved by the client.
Once the requirements have been agreed on, a budget estimate is presented to the client. After its approval, a team is assembled to deliver the work. We have developed a highly systematic process to run lead generation projects. We primarily use SalesNavigator, LinkedIn, and Google search to enrich our contact leads. We extract emails using SalesQI and Leadleper. Lastly, to ensure a minimal bounce rate, we used ZeroBounce to validate the collected emails. Our team also replaces any invalid emails. We then perform two layers of quality assurance to ensure we deliver top-quality results to our clients.
For lead generation projects, our handpicked teams are detail-oriented, highly skilled in research, tech-savvy, and have a good understanding of the targeting and segmentation process. Our team researches identifies, assembles, and delivers relevant leads in an easily accessible and organized way. We only use paid tools to verify emails to ensure that our bounce rate is minimal.
The Odetta Difference
Finding quality leads is pivotal to any sales and marketing process, and Odetta is known for our data quality and ability to deliver results with a quick turnaround. We maintain constant communication with our clients so that everyone is on the same page.
What Our Clients Have Said
“We are having a fantastic experience with Odetta as always! Very much appreciate your team’s partnership and willingness to pivot quickly as our business grows and moves in new directions. Thank you so much for all that you and your team does.
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