The Transformative Power of Work
Dear Reader,
In 2018, recognizing the profound impact of meaningful work, I established Odetta with the vision of uplifting women in areas where financial empowerment was deeply needed. Our core goal was to provide these highly educated yet underemployed women with fulfilling job opportunities. As Odetta took its first steps, it became evident that our contribution was far more than mere employment. As soon as we launched, I began receiving messages from these women, offering intimate windows into their lives.
Last week, one such email reinforced to me the power work can have on self-confidence, and how being truly seen can change the way you see yourself. Our Odettian said to me, “I was at a party, and my friend told the group that I work at an American company. The group went silent for me to speak. One by one they started asking me questions. I said that my company is a women-based platform, and that I do data work for tech companies. And in that moment, I felt the power of Odetta. People wanted to listen to me for the first time. People used to ask my husband, what job do you do? No one has ever asked me that question. And for the first time, I felt special. Katharine, you are the CEO. People know you, they admire you. I have never known that feeling. They wanted to know what I do, and who I am. They wanted to ask my approach, how they can apply. I told them it is not just a data entry job, I have learned so much especially about myself. Before I joined Odetta, I was told, you have to invest so many years to become a marketing person or a sales executive, and at Odetta I have learned that you can learn anything you want quickly, and you can become exceptional in anything you want across many different roles. Odetta has given me so much respect and value and it has actually changed the way I see myself. Someone asked my daughter what she wanted to be when she grows up. She said with a huge smile, I want to be just like my mom, I want to work at Odetta. She has seen that power in my eyes.”
These stories have become a rallying cry for me to better understand the women we serve directly and to go deeper in our impact.
Much love to the Odettians,
Katharine
Use Case: Building Financial Models for Fundraising
Are you raising capital? We can now help you build and maintain an investor-grade financial model! Some of our analytic-minded Odettians have learned a great piece of software called Forecastr. We input your data into the platform and deliver quarterly reports showing your historical accounting data alongside your financial forecast. A financial model gives you great information to share in your pitch deck, investor reports, and board presentations. It provides a huge boost for your fundraising efforts, and it lets you make smarter decisions about every aspect of your operation. With Forecastr’s software and Odettians as your co-pilot, you’re set up for fundraising success.