Episode: 1 — How to Delegate: Non-Core Parts of Your Business?
Most of the founders I know, including myself, are in cash preservation mode. We are in a time of great unknown and cash must be king these days. Luckily, Odetta is well poised to help firms make their cash go further by assisting with delegated sales, data, recruiting, and operation tasks.
Here is a list of the top services we’ve been providing at Odetta for founders of startups during COVID-19:
Lead Generation
The #1 thing all B2B companies are doing during COVID-19 is prospecting more. We help companies build high-quality lists of potential prospects by targeting industries and points of contact within those industries. Then we are helping founders and sales leaders outreach to these prospects, by sending 70+ connects on Linkedin per day, which means an additional 1-2K prospect as contacts per month. Then your marketing can slowly educate your prospects via blogs on Linkedin. We also build influencer lists on Instagram and TikTok and can do outreach in any social media channel.
List Building: Fundraising Lists
We have done so many fundraising list-building projects since Covid-19 began. For example, for an angel investor, we recently built a list of non-strategic investors who have medical research experience who might be open to participating in your now precarious round of fundraising. Odetta can deliver lists quickly with relevant potential investors.
Manual Validation
We’ve also recently helped many online delivery companies improve their websites’ user experience with manual validation services for quick turnaround and successful results. For instance, a company may have an interaction flow where a certain user gets stuck because their status cannot be validated. The Odetta team can find that user and quickly approve or decline their status, so that service time is optimized.
Web Search Optimization
Odetta can perform critical manual review processes to spot check algorithms and maximize your search relevance and revenue. Our recent search quality projects have been quick, accurate, and helpful in improving search relevance for many consumer clients.
Campaign Management
We’ve also recently been executing marketing campaigns for companies, including services such as lead generation, organizational charts, contact outreach, and managing customer relations management (CRM).
Candidate Sourcing
Odetta can also help with recruiting targeted individuals for select roles. Imagine you wanted to hire a developer based in Montreal with a certain skill set and experience working at a given list of companies. We can help you build an ideal candidate profile, find and list potential candidates for the role, and then based on client prioritizations, we can conduct outbound outreach, including over Linkedin. We have found on our own recruiting that targeted outbound can often get us better candidates than random responses to job postings.
Data Annotation
Our team can quickly and efficiently complete data annotation and data tagging projects. We are exceptional at these projects, especially when it is subjective and requires multi-scoring. If you’re wondering what that even means, It's ok– I didn't know what data annotation was two years ago, but I quickly learned it's a way of processing text, images, and videos so they get classified or marked, and can become part of a team's algorithm for machine learning and artificial intelligence (AI) projects. For example, for one client, we tagged electric bills, manually identifying the sum totals so machines can be trained to do this work by our clients. We’ve also summarized text and score summaries prepared by machines so that machines can learn to read and write faster.
Data Entry, Transformation, Wrangling, Cleaning, & Classification
Our Odetta team is well-versed in data projects, ranging from simple data entry to complex wrangling and transformation projects. Let’s say you have a data set of marketing and sales leads. You want to classify them as a certain type of business (B2B2B, Direct Marketplace, Ecommerce), and then rank them. This data is not publicly available, but our team can classify the leads so that you can better prioritize your sales and marketing engagement activities. Odetta is staffed by our MBAs who have done this type of project hundreds of times already. Whether we’re working with business roles or any other type of classification project, we will exceed your expectations.
These are just a handful of affordable ways to maximize your business’ results during this time and in the future. Whether it’s fund-seeking or marketing analysis, candidate sourcing, or data science, at Odetta we want to help you thrive during this pandemic and beyond. To get a better idea of some of the other, non-obvious outsourcing projects we do at Odetta, check out part two of this blog post here.