Content Management Approach for Online Publishing
Odetta teamed up with a travel startup to make their content management smoother. The goal was to improve how they create and manage the content of their website, focusing on the unique challenges travel entrepreneurs face.
Challenges
The client faced a mix of challenges that made content management in the travel industry a bit tricky.
Handling Extensive Content Uploads
The client faced the daily challenge of managing uploads for advisor profiles, itineraries, and trip reports. With the limited in-house capacity of the team, the task required a deep understanding of the audience, alignment with the brand's narrative, and relevance to diverse travel options.
Hands-On Work with Images
Managing content involved a lot of manual work, especially with images. Tasks like selecting relevant images that align with the content, editing those images, adjusting their sizes, and ensuring everything looked good, and there were no duplicate images on the website, etc., demanded attention to details and a commitment to keep visuals top-notch.
Linking to the Right Pages
Connecting places in content to the right pages was another challenge. For example, if an advisor wrote an itinerary about Italy, the team had to manually find and link to other relevant itineraries on the client's website. It also involved linking places and restaurants available in the content to their official websites. This needed a good understanding of existing content, careful cross-referencing, and a smart approach to improving the overall user experience
Solutions
Team Odetta developed a unique approach to content management. Our team used Contentful to upload/manage the content. We provided unique solutions to client’s challenges as follows:
Refined Content Management
Created/updated travel advisors' profiles, itineraries, and trip reports using Contentful based on the information provided by advisors
Carefully curated and edited images to align with the thematic elements of each profile, itinerary, or trip report
Maintained a 24-hour deadline for prompt and regular content updates
Effective Image Curation
Sourced high-quality, relevant images from royalty-free platforms
Conducted image processing, including adjustments to dimensions and resolution for easy integration with various platforms
Customer Support Platform Management
Handled the client's customer support platform, overseeing queries and edits from travel advisors
Our team regularly connected the travel advisors’ Mailchimps accounts to client admin accounts for management services
Actively embedded the Mailchimp codes to travel advisors’ profile pages for marketing campaigns and subscriptions
Regularly checked the platform every 12 hours to ensure timely and effective management of all queries and edits
Strategic Content Linking
Established meaningful connections within the content, such as linking advisor profiles to relevant travel itineraries
Adding new hotels provided by Advisors:
Our team added new hotels in the profiles, itineraries and trip reports suggested by the advisors
Odetta also added the perks for the hotels based on the information provided
AI-Enhanced Descriptions
Employed ChatGPT to generate insightful and tailored descriptions for hotels and suppliers mentioned by travel advisors
Results
The teamwork resulted in a significant improvement in how the client handled content. Challenges like human judgment, tool use, manual work with images, linking to pages, and 24/7 monitoring of the customer platform were all sorted out. The content management process became more efficient, producing high-quality content that matched the startup's marketing goals.
Why Odetta?
The client approached Odetta because of our dedication to delivering top-quality work fast. Our skilful use of tools, combined with a good understanding of the travel industry's challenges, made Odetta the perfect choice for making content creation smoother in the fast-paced world of travel marketing.