fOUNDER lESSON LEARNED

Our Founder & CEO Katharine Wolf shares her musings for the future founders, CEOs and entrepreneurs.

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The Power of 15 Minutes

The Power of 15 Minutes

In seventh grade, a teacher casually remarked that math…

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The Hardest Lesson of Them All

The Hardest Lesson of Them All

In the past several months, we have faced two headwinds…

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Finding Your Light Through Darkness

Finding Your Light Through Darkness

When I was an aspiring founder without an idea, a lot of people said…

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We Empower the Demons We Fight

We Empower the Demons We Fight

I've noticed that when I fight something, I’m tied…

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Permission to be Great

Permission to be Great

I was 37. I’d finally reached a point where the prospect…

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Listening With Intention

Listening With Intention

Whenever we had to figure out any sort of directional…

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How Does Understanding Bias Create a More Inclusive Workplace?

How Does Understanding Bias Create a More Inclusive Workplace?

People often need to see to believe. To the extent that…

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Mothers & Dreams

Mothers & Dreams

My mother raised five children, including her firstborn…

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The Gift of Trust

The Gift of Trust

Sometimes people only learn that they are good when…

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Reimagining Flexibility

Reimagining Flexibility

We want to push the boundaries on what it…

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Hire Underdogs

Our entire team are underdogs. We all…

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What We Dislike in Others is What We Dislike in Ourselves

What We Dislike in Others is What We Dislike in Ourselves

Someone asked me, what is the most insightful…

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Build Brands Unconventionally

Build Brands Unconventionally

Odetta is moderately famous in a few…

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$100/Month Tech Stack for Non-Core Use Cases

$100/Month Tech Stack for Non-Core Use Cases

While we are building a software management platform…

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Triggers are a Gift

Triggers are a Gift

Every person has a set of triggers; the things…

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Generosity, Not Scarcity

Generosity, Not Scarcity

We try to help our customers: and if we…

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The Puzzle Pieces Will All Fit Together

The Puzzle Pieces Will All Fit Together

During my MBA, we were prepared to rule…

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Kindness and Empathy

Kindness and Empathy

When you build a company centered around kindness and empathy, you allow your team to…

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Identify Your Anti-Role Model

Identify Your Anti-Role Model

Sometimes a good way to shape the culture is to…

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No One Will Write About You, and That’s Great News

No One Will Write About You, and That’s Great News

Press is distracting, it leads to unpredictable events…

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Commit and Then When Tired, Recommit

Commit and Then When Tired, Recommit

Once I hit a certain revenue number, enough to cover…

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What We Dislike in Others is What We Dislike in Ourselves

What We Dislike in Others is What We Dislike in Ourselves

Someone asked me, what is the most insightful…

Tayyaba QamarOctober 30, 2021