fOUNDER lESSON LEARNED

Our Founder & CEO Katharine Wolf shares her musings for the future founders, CEOs and entrepreneurs.

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The Power of 15 Minutes

The Power of 15 Minutes

In seventh grade, a teacher casually remarked that math…

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The Hardest Lesson of Them All

The Hardest Lesson of Them All

In the past several months, we have faced two headwinds…

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Finding Your Light Through Darkness

Finding Your Light Through Darkness

When I was an aspiring founder without an idea, a lot of people said…

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We Empower the Demons We Fight

We Empower the Demons We Fight

I've noticed that when I fight something, I’m tied…

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Permission to be Great

Permission to be Great

I was 37. I’d finally reached a point where the prospect…

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Listening With Intention

Listening With Intention

Whenever we had to figure out any sort of directional…

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How Does Understanding Bias Create a More Inclusive Workplace?

How Does Understanding Bias Create a More Inclusive Workplace?

People often need to see to believe. To the extent that…

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Mothers & Dreams

Mothers & Dreams

My mother raised five children, including her firstborn…

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The Gift of Trust

The Gift of Trust

Sometimes people only learn that they are good when…

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Reimagining Flexibility

Reimagining Flexibility

We want to push the boundaries on what it…

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Hire Underdogs

Our entire team are underdogs. We all…

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What We Dislike in Others is What We Dislike in Ourselves

What We Dislike in Others is What We Dislike in Ourselves

Someone asked me, what is the most insightful…

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Build Brands Unconventionally

Build Brands Unconventionally

Odetta is moderately famous in a few…

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$100/Month Tech Stack for Non-Core Use Cases

$100/Month Tech Stack for Non-Core Use Cases

While we are building a software management platform…

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Triggers are a Gift

Triggers are a Gift

Every person has a set of triggers; the things…

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Generosity, Not Scarcity

Generosity, Not Scarcity

We try to help our customers: and if we…

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The Puzzle Pieces Will All Fit Together

The Puzzle Pieces Will All Fit Together

During my MBA, we were prepared to rule…

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Kindness and Empathy

Kindness and Empathy

When you build a company centered around kindness and empathy, you allow your team to…

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Identify Your Anti-Role Model

Identify Your Anti-Role Model

Sometimes a good way to shape the culture is to…

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No One Will Write About You, and That’s Great News

No One Will Write About You, and That’s Great News

Press is distracting, it leads to unpredictable events…

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Commit and Then When Tired, Recommit

Commit and Then When Tired, Recommit

Once I hit a certain revenue number, enough to cover…

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Permission to be Great

Permission to be Great

I was 37. I’d finally reached a point where the prospect…

Tayyaba QamarJune 21, 2022