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How it Works Services Services Sales & Marketing Data Cleaning & Machine Learning Recruiting Operations & Bookkeeping Use Cases Services Spotlight Case Studies Team Our Team Current Openings Purpose Impact Odetta Social Impact The Odetta Boost Founder Lesson Learned CEO Podcasts CEO Recommendations Tech Live at Odetta Community Blogs Press Get Started Client SignUp General Project Estimator Freelancer SignUp
Odetta
The Future of Work

fOUNDER lESSON LEARNED

Our Founder & CEO Katharine Wolf shares her musings for the future founders, CEOs and entrepreneurs.

 
Featured
The Power of 15 Minutes
The Power of 15 Minutes

In seventh grade, a teacher casually remarked that math…

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The Hardest Lesson of Them All
The Hardest Lesson of Them All

In the past several months, we have faced two headwinds…

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Finding Your Light Through Darkness
Finding Your Light Through Darkness

When I was an aspiring founder without an idea, a lot of people said…

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We Empower the Demons We Fight
We Empower the Demons We Fight

I've noticed that when I fight something, I’m tied…

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Permission to be Great
Permission to be Great

I was 37. I’d finally reached a point where the prospect…

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Listening With Intention
Listening With Intention

Whenever we had to figure out any sort of directional…

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How Does Understanding Bias Create a More Inclusive Workplace?
How Does Understanding Bias Create a More Inclusive Workplace?

People often need to see to believe. To the extent that…

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Mothers & Dreams
Mothers & Dreams

My mother raised five children, including her firstborn…

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The Gift of Trust
The Gift of Trust

Sometimes people only learn that they are good when…

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Reimagining Flexibility
Reimagining Flexibility

We want to push the boundaries on what it…

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Hire Underdogs
Hire Underdogs

Our entire team are underdogs. We all…

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What We Dislike in Others is What We Dislike in Ourselves
What We Dislike in Others is What We Dislike in Ourselves

Someone asked me, what is the most insightful…

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Build Brands Unconventionally
Build Brands Unconventionally

Odetta is moderately famous in a few…

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$100/Month Tech Stack for Non-Core Use Cases
$100/Month Tech Stack for Non-Core Use Cases

While we are building a software management platform…

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Triggers are a Gift
Triggers are a Gift

Every person has a set of triggers; the things…

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Generosity, Not Scarcity
Generosity, Not Scarcity

We try to help our customers: and if we…

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The Puzzle Pieces Will All Fit Together
The Puzzle Pieces Will All Fit Together

During my MBA, we were prepared to rule…

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Kindness and Empathy
Kindness and Empathy

When you build a company centered around kindness and empathy, you allow your team to…

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Identify Your Anti-Role Model
Identify Your Anti-Role Model

Sometimes a good way to shape the culture is to…

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No One Will Write About You, and That’s Great News
No One Will Write About You, and That’s Great News

Press is distracting, it leads to unpredictable events…

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Commit and Then When Tired, Recommit
Commit and Then When Tired, Recommit

Once I hit a certain revenue number, enough to cover…

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The Hardest Lesson of Them All
The Hardest Lesson of Them All

In the past several months, we have faced two headwinds…

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Tayyaba QamarJuly 3, 2023
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