Marketing Analytics and Data Support

A very common challenge facing our clients’ is that their operational process is moving faster than what their engineering teams can keep up with and so human teams are a must. Marketing is often the last to get engineering support. The marketing data is often sitting in Google Sheets and needs to be compiled into dashboards for use. Odetta collects and cleans the data and presents it weekly in dashboards to relevant stakeholders. Because there is some stuff that may never get automated, Odetta runs multiple workflows to help our client keep up pace with the demand.